Comment on Peloton plans to sell its deluxe stationary bike at Costco to reach holiday shoppers

Peloton plans to sell its deluxe stationary bike at Costco to reach holiday shoppers

NEW YORK — Peloton plans to sell its deluxe stationary bike at Costco this holiday season as the struggling connected-exercise company seeks to broaden its customer base. The Peloton Bike+, a stationary bike that enables riders to participate in online classes and work out with a virtual community of friends, will be sold at a discount online and in 300 Costco stores from November through mid-February, the companies announced Tuesday. The model will sell in Costco stores for $1,999 and will require self-assembly.

 

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