Comment on Outsourcing emotion: The horror of Google’s “Dear Sydney” AI ad

Outsourcing emotion: The horror of Google’s “Dear Sydney” AI ad

Enlarge / Here's an idea: Don't be a deadbeat and do it yourself! (credit: Google) If you've watched any Olympics coverage this week, you've likely been confronted with an ad for Google's Gemini AI called "Dear Sydney." In it, a proud father seeks help writing a letter on behalf of his daughter, who is an aspiring runner and superfan of world-record-holding hurdler Sydney McLaughlin-Levrone. "I'm pretty good with words, but this has to be just right," the father intones before asking Gemini to "Help my daughter write a letter telling Sydney how inspiring she is..." Gemini dutifully responds with a draft letter in which the LLM tells the runner, on behalf of the daughter, that she wants to be "just like you." Every time I see this ad, it puts me on edge in a way I've had trouble putting into words (though Gemini itself has some helpful thoughts).

 

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