Now that Voodoo has acquired the platform for $500 million-plus, analysts and social media managers are left wondering: Will BeReal ever make money? BeReal’s days of social media dominance are long gone. The app, which offers randomized daily two-minute timers prompting users to snap a quick picture of what they’re up to, counted 23 million active users in January 2024—a steep drop from 73.5 million in August 2022.