Enlarge / A screen capture from the partially AI-generated Toys "R" Us brand film created using Sora. (credit: Toys R Us) On Monday, Toys "R" Us announced that it had partnered with an ad agency called Native Foreign to create what it calls "the first-ever brand film using OpenAI's new text-to-video tool, Sora." OpenAI debuted Sora in February, but the video synthesis tool has not yet become available to the public.