Comment on Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora

Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora

Enlarge / A screen capture from the partially AI-generated Toys "R" Us brand film created using Sora. (credit: Toys R Us) On Monday, Toys "R" Us announced that it had partnered with an ad agency called Native Foreign to create what it calls "the first-ever brand film using OpenAI's new text-to-video tool, Sora." OpenAI debuted Sora in February, but the video synthesis tool has not yet become available to the public.

 

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