Comment on Klarna slashes $10 million annually in marketing costs, here’s their secret

Klarna slashes $10 million annually in marketing costs, here’s their secret

Klarna is eliminating the need for stock imagery and instead using GenAI tools such as DALL-E and Firefly. Fintech firm Klarna, one of the early adopters of generative AI (GenAI), said on Tuesday it is using AI for purposes such as running marketing campaigns and generating images, saving about $10 million in costs annually.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News