Klarna is eliminating the need for stock imagery and instead using GenAI tools such as DALL-E and Firefly. Fintech firm Klarna, one of the early adopters of generative AI (GenAI), said on Tuesday it is using AI for purposes such as running marketing campaigns and generating images, saving about $10 million in costs annually.
Klarna Slashes $10 Million Annually In Marketing Costs, Here’s Their Secret
Reuters, Fast Company
Tue, 05/28/2024 - 9:26am
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