Comment on Tinder begins testing its first video feature, Tinder Loops

Tinder begins testing its first video feature, Tinder Loops

Tinder is getting into video. On Wednesday, the popular dating app will begin testing its first video-based feature, Tinder Loops, with iOS users in Canada and Sweden. The company says it will evaluate how users respond to Loops before making a decision to roll it out to other markets. As you may have guessed by the name – “Loops” – the feature isn’t focused on traditional video, but rather on a shorter, almost GIF-like looping video format that’s been popularized by apps like Instagram’s Boomerang and, before that, Twitter’s Vine.

 

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