Comment on Can Engaged Time Metrics Help Fix Mobile Ads?

Can Engaged Time Metrics Help Fix Mobile Ads?

Who isn’t tired of a digital advertising model based on pageviews? Crappy ads bombard users. Macedonian teens start fake news sites for the ad revenue. Publishers pass on engaging content for the latest outrage pile-on. Those problems can’t be fixed until financial incentives in digital publishing reward quality over quantity. One way that could happen is by changing the metric used to measure an […] The post Can Engaged Time Metrics Help Fix Mobile Ads?

 

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