How Cmos Are Redefining Their Strategic Impact

Insight into trends helps marketing executives pivot, adding value for the whole organization. Over three years ago, I took on the role of chief marketing officer (CMO) at onsemi to guide the company through its transformation and to rebuild the marketing team from the ground up. I quickly realized that the marketing department was functioning merely as a marketing communications team, lacking a strategic focus on creating a world-class brand identity and generating demand for business growth.

Topics:  cmo   strategic   marketing   organization   team   transformation   
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