Comment on How CMOs are redefining their strategic impact

How CMOs are redefining their strategic impact

Insight into trends helps marketing executives pivot, adding value for the whole organization. Over three years ago, I took on the role of chief marketing officer (CMO) at onsemi to guide the company through its transformation and to rebuild the marketing team from the ground up. I quickly realized that the marketing department was functioning merely as a marketing communications team, lacking a strategic focus on creating a world-class brand identity and generating demand for business growth.

 

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