Comment on Aircon Maker BGH Follows Up “Dads In Briefs” With A Psycho Summer Hater

Aircon Maker BGH Follows Up “Dads In Briefs” With A Psycho Summer Hater

The marketer and creatives behind a new campaign for air conditioners talk about entering the twisted mind of the summer hater (and breaking through with risky advertising). Haters gonna hate. There’s not much you can do about that. But when the haters dream that the suntan oil slathered on sun worshippers would alight under the heat of the sun like so much gasoline, it’s best that they stay inside.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News