The marketer and creatives behind a new campaign for air conditioners talk about entering the twisted mind of the summer hater (and breaking through with risky advertising). Haters gonna hate. There’s not much you can do about that. But when the haters dream that the suntan oil slathered on sun worshippers would alight under the heat of the sun like so much gasoline, it’s best that they stay inside.
Aircon Maker Bgh Follows Up “dads In Briefs” With A Psycho Summer Hater
Rae Ann Fera, Fast Company
Wed, 11/21/2012 - 9:00am
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