Retailers Like Best Buy, Target Offer Last-minute Shoppers A Santa’s Little Helper: Ai

Say your nephew needs a Christmas present and you vaguely know what he’s into these days. A new Gift Finder feature on the Best Buy app lets users ask questions like, “What can I get for a 10-year-old who loves Minecraft?” The artificial intelligence-powered chatbot responds with a list of products like the latest versions of the game, Minecraft Legos and in-game currency. And just like that, you’re still his favorite aunt or uncle. Best Buy is one of several retailers touting new generative AI capabilities for the holiday season and year-round shopping, a critical tactic for staying relevant and making shopping hassle-free.