Why Companies Should Push Rather Than Pull Data

When Southwest Airlines tested new screens at Dallas Love Field airport recently, it took some of the stress out of waiting for a flight. We’re used to seeing screens in airport terminals, with monitors displaying a sea of information for passengers who look for the drop of data they need. But these new screens in Dallas not only show data; they also suggest an action, getting at the core of why passengers are looking at the displays in the first place. The screens visually display such…

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