At the onset of the new year, you went to work. You reviewed successes and failures from the year gone by, learned from your mistakes, and laid out a roadmap of goals. As the dust settles, you examine that map with a new perspective; a perspective that may question, doubt and stir anxiety around available resources. When this starts to happen, one of the first things to be sacrificed in the name of other, more-important business endeavors is branding.