Other ministers told funnier jokes than Billy Graham, did a better job of illustrating Bible passages and organizing sermons, but no one was more effective than Graham in getting people to step forward in front of the congregation and make a commitment. Translated from evangelism, that is what I call closing the sale. It’s no wonder, since he started his career as a Fuller Brush salesman. The Billy Graham Evangelistic Association (BGEA), which was headquartered in Minneapolis, was instrumental…
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