TikTok first launched its online retail shop in 2023.Michael M. Santiago/Getty ImagesTikTok Shop is now a more popular online retailer than Shein and Sephora among Americans.TikTok Shop first launched in September 2023.A new consumer trends report found that 45% of surveyed Americans have bought something on TikTok.TikTok Shop has surpassed retail giants Shein and Sephora in the online battle for US shoppers.A 2025 consumer trends report by Coefficient Capital and The New Consumer's Dan Frommer analyzed how Americans' spending habits could affect certain brands.