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Bookmark or Share- Why has Shein become a breakout hit with America’s teens?Shein’s success is attributed to its low prices (e.g., $5 crop tops, $15 dresses), newness (1,000 new items dropped daily) and army of influencers (21.1 million Instagram followers). From an outreach standpoint, Shein has figured out how to make its deals go viral on TikTok and other social platforms.
- Should SHEIN and Fast-Fashion Retailers Be Subject to Additional Fines?SHEIN and other Asian retailers now face potential fines of up to 10 euros per item sold in France by 2030. This penalty, part of a new bill, aims to curb the proliferation of low-cost, high-volume fashion that’s flooding the market. The bill’s focus on SHEIN underscores broader tensions in the fashion industry.
- SHEIN Is Now Making Over $30 Billion in Sales YearlySHEIN, a major player in the fast-fashion e-commerce world, is reportedly making some of the highest revenue globally in the industry. While the private company keeps its financial records under wraps, inside sources indicate that the company’s yearly sales significantly exceed the estimated $30 billion .
- Shein to open more distribution centers to meet U.S. demandShein is planning to build three large distribution centers in the U.S. to help speed deliveries to customers in three to four days. The privately-held fast-fashion site currently ships orders from China to more than 150 countries where it operates. Shein opened its first distribution center in Whitestown, IN, earlier this year.
- Will Temu have Shein-like success as it goes online in the U.S.?The site, which has a Shein-like presentation, is currently offering 30 percent discounts on the first three purchases with no minimum. It is also adding free shipping and returns to entice consumers to order. Shoppers can access the site at temu.com or through available apps.
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