(bnilsen) By now we’re well aware that there are data brokering companies out there, collecting personal data from shoppers including what we buy and where we buy it, using simple tools like our zip codes, for example. But it isn’t just that they know all about us, it’s that often companies then stick consumers into little boxes, complete with fun names like “Truckin’ & Stylin’ ” or “Apple Pie Families” So which are you? CNNMoney’s Melanie Hicken has been delving into the world of Acxiom, one of the giants in the consumer information industry we posted about yesterday.
The Tidy Boxes Data Brokers Stick Us In: Are You A Timeless Elder Or Truckin’ & Stylin’?
Mary Beth Quirk, The Consumerist
Fri, 04/19/2013 - 9:05am
Topics: apple pie families so cnnmoney s melanie hicken acxiom we ve married sophisticates it s gap netflix stylin g walmart autozone nascar axciom apple pie families home depot target sports illustrated npr timeless elders kmart price is truckin truckin stylin apple pie families cnnmoney boxes data stick shoppers companies shop zip information live buy consumers watching names categories income consumer doesn
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