Lower combined turnout for the six Thursday concerts, popular mostly with millennials, was offset by record attendance for Wednesday Nite Live, featuring musical acts targeted to a different demographic.
Canceled shows and declining turnout mean a financial hit for the DSSD, which charges $15 admission, and Main Street bars and restaurants that pay the business improvement district to operate outside during the event.
[...] last year’s Third Eye Blind show drew a record crowd of 9,000 who packed the downtown park.
Besides Green, Sugar Ray and Phillip Phillips, this year’s Alive@Five li