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Online game maker Zynga prices IPO at $10 a share

Zynga IPO

Zynga is poised to harvest some cold hard cash in its initial public offering. Who knew that selling virtual cows and digital corn on Facebook would create a $7 billion company?

Senh: I have to say, I'm impressed. I didn't think anyone would pay for virtual items, but Zynga made that happen. $7B is not bad for a company that just makes Facebook apps.

 

For Zynga, Virtual Products, Real Profits

Zynga offers free games through Facebook, then studies data on how its audience plays them. It uses its findings to fiddle with the games to get people to play longer, tell more Facebook friends about them and buy more virtual goods.

 

Target stores to sell Facebook gift cards

Social networking website Facebook is dipping into the brick-and-mortar world by selling gift cards at retailer Target that can be used toward purchasing virtual products for games hosted on the site.

Senh: What a waste of money. I still don't understand why anyone would pay for virtual items. I don't think they'll do too well.

 

Facebook as the Future of Micropayments

Electronic Arts’ acquisition of Playfish in a deal worth up to $400 million signals that Facebook’s virtual goods economy is thriving. Meanwhile, Facebook Connect has been implemented on CNN.com, NBC.com, WashingtonPost.com, The Huffington Post, ABCNews.com and numerous other media sites.

 

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