Zynga offers free games through Facebook, then studies data on how its audience plays them. It uses its findings to fiddle with the games to get people to play longer, tell more Facebook friends about them and buy more virtual goods.
WSJ.com: What's News US, Wall Street Journal
Thu, 09/08/2011 - 7:30pm
Zynga offers free games through Facebook, then studies data on how its audience plays them. It uses its findings to fiddle with the games to get people to play longer, tell more Facebook friends about them and buy more virtual goods.