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Want to reach ultra conservatives? Advertise your message or candidate on ESPN’s college football regular season, NBC’s “Today with Kathie Lee & Hoda,” or ABC’s “Dancing with the Stars.” Need to talk to Super Democrats? Say it on Comedy Central’s “The Daily Show,” Comedy Central’s “The Colbert Report,” or NBC’s faux-latenight-show comedy “30 Rock.”
The Miami Heat's win over the Boston Celtics to reach the NBA finals has drawn the highest preliminary television rating for an NBA playoff game on cable since records started being kept in 2003.
Senh: Everyone wanted to see the Heat fall. It's bad they didn't.