James Cameron, James Cameron's Avatar | featured news

Comic-Con has revealed this new banner for James Cameron's Avatar that is already up in San Diego. Comic-Con is taking place July 22-26 and the full programming schedule will be revealed starting next week.

James Cameron unveiled the first publicly shown clips from his $300 million 3-D sci-fi actioner "Avatar" on Tuesday at Cinema Expo.

The director talks about Avatar the game.

Ahoy, squirts! Quint here. I have to run out for a little presentation, but right before I freshened up I saw these come in! Had to share! So cool! Me want Power Suit! As usual, MarketSaw is on top of Avatar stuff, getting official art from Fox. Click through each to get high res versions! Now I just want clean versions for wallpaper!

In a time of constant "spy reports" and production minutiae available online for almost every movie, you have to admit -- they've done a pretty incredible job keeping AVATAR a secret. The project has been in the works for years, and is due in just a few months, and almost nothing has been revealed to the salivating masses about James Cameron's sci-fi epic.

TIME saw the most recent footage from the highly anticipated sci-fi adventure.

Twentieth Century Fox Licensing & Merchandising (Fox L&M) has selected Mattel, Inc. to develop a toy line inspired by one of the most anticipated films of the year -- James Cameron's Avatar . Tapped as master toy licensee for the epic sci-fi film property, Mattel will create a line of action figures and vehicles scheduled to hit retail nationwide in October 2009, months in advance of the film's release in December 2009. The announcement was made today by Elie Dekel, Executive Vice President of Fox Licensing and Merchandising.