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By Predicting What You Like, Hooked Makes Ads For Mobile Games Less Terrible

What if mobile ads for games and other apps weren’t quite as random as the standard dating service and fantasy game fare, but actually showed some effort in reaching you, the individual user? An app discovery platform, Hooked, has been trying to do that in the chaotic marketplace of Android app stores. Now it’s looking to add some accountability to those ads by integrating its recommendations into ads for mobile apps and browsers.

 

Deceptive Ads on Seesmic App

Thu, 05/31/2012 - 11:48am — senh
Seesmic Android App

Seesmic, an app on Android that aggregates your activity from social networks, has started to play around with ads on their FREE app. I started seeing them at the top. I didn’t mind them at first because they gotta make money, and I understand that.

 

What Is Next For Apple's iAd?

Apple has to decide whether it wants to play in the ad world or not. Eddy Cue will now make that decision.

 

iCircular: Newspapers’ Latest Weapon in the War Against Decline

It’s taken a while, but newspapers across the U.S. are finally ready to leverage all those retailer relationships, build their own mobile coupon service and possibly revitalize their dying ad businesses.

 

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