What if mobile ads for games and other apps weren’t quite as random as the standard dating service and fantasy game fare, but actually showed some effort in reaching you, the individual user? An app discovery platform, Hooked, has been trying to do that in the chaotic marketplace of Android app stores.
By Predicting What You Like, Hooked Makes Ads For Mobile Games Less Terrible
Alex Konrad, Forbes Staff, Forbes
Fri, 04/26/2013 - 11:34am
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