Jay Sean is working with Virgin Music Group to give opportunities to South Asian artists.Slaven Vlasic/Getty ImagesJay Sean rose to fame in the 2000s with hits like "Down" and "Do You Remember."He was the first South Asian artist to top the Billboard Hot 100.Now, he's focusing on uplifting artists from the South Asian diaspora and helping them go mainstream.When British-Indian artist Jay Sean first broke into the mainstream music scene two decades ago, he felt he had no choice but to sing in English."It wasn't as alienating as Punjabi coming from a Punjabi on stage," the singer, now 43, told Business Insider.
South Asian Music Is Having A Moment. Jay Sean Is Making Sure It's Here To Stay.
insider@insider.com (Havovi Cooper), Business Insider
Mon, 08/19/2024 - 3:02pm
Topics: down do you remember. top of the pops, why can nah, i slaven vlasic/getty imagesjay sean billboard hot 100.now british-indian bollywood british asian k-pop pitbull ap dhillon canada germany australia bhangra pakistani indiana jones apu simpsons south asians pakistan sri lanka bangladesh nepal bhutan afghanistan luminate entertainmentthe billboard's social coachella east range media partners so i jay sean in virgin music group south asian sean billboard hot billboard indian punjabi business insider west diljit dosanjh india veyah entertainment tiktok world people record broke rest perform
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