As Google updates its ads policy, it finally lifts the ban and allows social casino game app campaigns to run on its platform. This is due to the company removing social casinos from its restricted ‘Gambling,’ sensitive interest category, so adverts for social casinos will now be able to appear on web pages. The ads will be allowed to run from December 4, with advertisers able to gain the ability to personalize online social casino game app ads by the end of March 2025. This announcement came through an update on Google Support, with the November 2024 change now visible within the ads policy. “Specifically, the Gambling in personalized ads sensitive interest category will be updated to explicitly exclude social casino game App campaigns.

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