"Everyone likes to see their name in lights," says Brandon Laidlaw, president and chief operating officer of Pleasanton, California-based Medea vodka, which recently introduced a liquor bottle equipped with an LED message band that can be programmed to scroll any message that inspires you via a free smartphone app. [...] global drinks company Diageo even is working on smart sensor-equipped bottles that communicate with consumers' devices and switch gears — recipes vs.