Comment on A sober bar manager says every bar will have to serve non-alcoholic options to remain competitive. Here's how he keeps things fu

A sober bar manager says every bar will have to serve non-alcoholic options to remain competitive. Here's how he keeps things fu

Eliott Edge pours a booze-free drink behind the bar at Hekate.Katie Balevic.Hekate Café & Elixir Lounge offers a sober experience in New York City.BI visited Hekate following the US Surgeon General's report linking alcohol to cancer.Though alcohol use soared amid the pandemic, there is a blossoming sober-curious movement.Tucked away in Manhattan's East Village, a sober bar offers an alternative to the rest of the boozy scenes in New York City.On a Saturday night, Eliott Edge, the bar manager at Hekate Café and Elixir Lounge, welcomed patrons, telling newcomers that: "Everything — with a capital E — is alcohol-free."Business Insider revisited Hekate after US Surgeon General Dr.

 

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