A new report suggests Meta is developing Oakley-branded smart glasses which will focus on an athlete-based consumer. According to Bloomberg, which cites people with knowledge of the matter, the technology giant is developing Oakley-branded smart glasses this year. The giant’s group which focuses on devices, Reality Labs, is also said to be planning “to release new high-end glasses with a built-in display in 2025,” as sourced by people who asked not to be identified because the initiatives haven’t been announced. The focus on new offerings comes as companies worldwide are aiming to be innovators within the space of AI, AR, and VR.