Enlarge / Still of Procreate CEO James Cuda from a video posted to X. (credit: Procreate) On Sunday, Procreate announced that it will not incorporate generative AI into its popular iPad illustration app. The decision comes in response to an ongoing backlash from some parts of the art community, which has raised concerns about the ethical implications and potential consequences of AI use in creative industries. "Generative AI is ripping the humanity out of things," Procreate wrote on its website.