Comment on Why small businesses and retailers are bracing for a frosty 2024 holiday sales season

Why small businesses and retailers are bracing for a frosty 2024 holiday sales season

Many companies do not believe their holiday sales strategies from last year were especially effective, according to a new report from Constant Contact. Retail sales numbers have remained a bright economic spot in recent months, even as hiring has slowed and the unemployment rate has ticked up. The most recent numbers, for August, showed that retail sales were up 2.1% year-over-year.

 

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