Comment on How companies can rebuild trust in an era of fraud and spam

How companies can rebuild trust in an era of fraud and spam

Twilio’s chief product officer outlines three keys to re-building customer trust. An epidemic of fraud and theft has eroded consumer confidence, while the rise of AI and the never-ending hype cycle on social media have made it harder than ever to discern the truth. The combination spells trouble for brands of all kinds.

 

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