People shop for shoes in a Nike store on , Nov. 25, 2022, in New York.AP Photo/Julia Nikhinson Brands are rethinking their e-commerce strategies, according to a new WSJ report. In 2021, Nike pulled its products from department stores. Now it's returning to Macy's. Online brands like Warby Parker and Allbirds are also opening brick and mortar shops. Nike and department store chain Macy's are back together again after a short-lived but headline-making breakup that symbolized how brands were moving away from physical storefronts to focus on reaching customers directly online.The pair's reconciliation, announced earlier this month, represents a larger trend happening in retail, according to a recent Wall Street Journal report.