Nvidia's Autonomous Car Business Is Rising. Here's How It Could Make Every Car Self-driving.

Nvidia CEO Jensen Huang delivers a keynote address at the Consumer Electronics Show (CES) 2025, in Las Vegas, Nevada, USA, on January 6, 2025Anadolu/Anadolu via Getty ImagesNvidia CEO Jensen Huang used CES 2025 as an opportunity to highlight autonomous vehicle tech.Nvidia's Orin chips will power Toyota's driver-assist features, in a new partnership.The chip designer offers a "shot in the arm" for a floundering industry.Nvidia CEO Jensen Huang says true self-driving cars require three advanced computers.There's a computer to train the models to understand the world, the computer running simulations that allow these models to practice encountering important but unlikely scenarios, and a computer inside the car itself.Nvidia has strategically embedded itself in all three key steps that could make every car a self-driving car.While segment leaders like Waymo and Tesla launch robotaxi fleets and enable drivers to scroll on X while their cars drive them to work, Nvidia approaches the market as an enabler — not a consumer brand.The chip-design company is building upon a suite of functionalities that already power your car's advanced driver-assist systems, such as automatic lane keeping and adaptive cruise control.With its long list of heavy-hitting automotive clients, including Toyota, Uber, and Hyundai among others, Nvidia is positioning itself to be the self-driving tech supplier to the automotive industry.

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