On the same day that TikTok was banned for several hours, Instagram announced a new video editing app named Edits. This is an entirely new app, rather than it being an add-on feature, with the head of Instagram Adam Mosseri describing it as being “a full suite of creative tools.” The premise is similar to other video editing tools, with the focus being on people who use their phone to create short form videos. In the announcement video, Mosseri explains what makes Edits different from the others: “Edits is more than a video editing app; it’s a full suite of creative tools. Creators can share drafts with others in Instagram’s new Edits app Adam Mosseri video on Instagram “There will be a dedicated tab for inspiration, another for keeping track of early ideas, a much higher-quality camera (which I used to record this video), all the editing tools you’d expect, the ability to share drafts with friends and other creators, and — if you decide to share your videos on Instagram — powerful insights into how those videos perform.” The sharing of drafts could be beneficial to those who work with brands and businesses and require sign-off before publishing. The video sharing the details of the currently incomplete tool came on the day that the ByteDance-owned TikTok faced a few hours of a ban, before it reappeared.