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Bookmark or Share- How the “Daisy” Ad Changed Everything About Political AdvertisingOn September 7, 1964, a 60-second TV ad changed American politics forever. A 3-year-old girl in a simple dress counted as she plucked daisy petals in a sun-dappled field.
- Negative political ads and their effect on voters: Updated collection ...Our results suggest that it is never efficacious for candidates to run attack ads, but running positive ads can increase a candidate’s margin of victory. These results are conditioned by two factors: candidates must both stay positive and out-advertise their opponent.
- Are Attack Ads Effective? - Knowledge at WhartonUsing attack ads against your competitor can have unintended consequences, warns research co-authored by Wharton’s Pinar Yildirim.
- The 5 types of attack ads defining the 2020 congressional electionsHere are the five themes that are dominating congressional campaign ads from both sides ahead of the November election. 1. Democrats as a threat to law and order
- Donald Trump's Latest Kamala Harris Attack Ad—Fact CheckedKamala Harris' has begun facing the ire of Donald Trump and the Republican campaigning machine, in new attack ads criticizing the Vice President's "radical" voting record.
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