Paramount Pictures | featured news

FRIDAY PM UPDATE: With a big pricetag of $175 million, and bad buzz preceding it, G.I. Joe seemed certain to tank. For months, Paramount's claims that the movie worked fell on deaf ears. Not until the Stephen Sommers' directed pic came on tracking with incredibly high awareness among males (with scores in the 90s).

Powerhouse Hollywood director Michael Bay, who returns to theaters worldwide on Wednesday with a "Transformers" sequel, has blasted the marketing efforts of the film's studio, Paramount Pictures.

If the rumors are to be believed G.I. Joe the scored the lowest test screening score ever from an audience in the history of Paramount.

USA Today has published these first two photos of Noah Ringer as Aang and Dev Patel as Prince Zuko in writer/director M. Night Shyamalan's The Last Airbender. Paramount Pictures will release the big screen adaptation on July 2, 2010.

Paramount Pictures had estimated that the movie would make about $50 million for the weekend, but figured that strong reviews helped carry it to the bigger opening.