FRIDAY PM UPDATE: With a big pricetag of $175 million, and bad buzz preceding it, G.I. Joe seemed certain to tank. For months, Paramount's claims that the movie worked fell on deaf ears. Not until the Stephen Sommers' directed pic came on tracking with incredibly high awareness among males (with scores in the 90s).
'g.i. Joe' Doesn't Tank! Opens To $22m Friday For Possible $55m Domestic
Nikki Finke, Deadline.com
Fri, 08/07/2009 - 6:03pm
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