Surprise: ‘Super 8’ to open a day early via Twitter campaign

The trailer for “Super 8” launched on Twitter. And now the movie will as well. Paramount announced today that J.J. Abrams’s Spielbergian monster movie will open Thursday, a day earlier than its scheduled midnight Friday release date, on about 300 screens around the country. In partnership with Twitter, the studio is directing people to #Super8Secret, a sponsored hashtag that takes Twitter users to a direct link to buy tickets for the Thursday screenings. Read full article >>

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