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Apple Eases Rules for Publishers on Apps

Apple appears to have reversed its guidelines for magazine and newspaper subscriptions purchased in its App Store, in a big victory for publishers who blanched at the original terms.

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Media Decoder: New iPad Subscription Model Offered

Apple has agreed to allow publishers to sell subscriptions through its popular App Store, an issue that has been a source of contention since the iPad went on the market.

Senh: I don't why anyone would subscribe to newspaper subscriptions on the iPad when they can get all the news for free on the web.

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Wall Street Journal iPad Edition To Cost $17.99/Month

By contrast, The Wall Street Journal and the New York Times are working with test iPads, according to people familiar with the matter. Six advertisers, including Coca-Cola and FedEx, have agreed to advertise with the Journal, and a four-month ad package costs $400,000, according to these people. Coke and FedEx declined to comment on terms. The Journal plans to charge subscribers $17.99 a month for iPad subscriptions, according to a person familiar with the matter.

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