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By contrast, The Wall Street Journal and the New York Times are working with test iPads, according to people familiar with the matter. Six advertisers, including Coca-Cola and FedEx, have agreed to advertise with the Journal, and a four-month ad package costs $400,000, according to these people. Coke and FedEx declined to comment on terms. The Journal plans to charge subscribers $17.99 a month for iPad subscriptions, according to a person familiar with the matter.

The latest e-book from Stephen King is no bargain. Scribner announced Wednesday that the digital edition of King's "Under the Dome," a 1,000-plus page novel, would not be released until Dec. 24, virtually the end of the holiday season and a month after the hardcover.