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Once the shark is jumped, the downfall begins, and a social media site loses relevance, it's officially over for them. MySpace, Propeller, Yahoo! Buzz, Pownce, Mixx -- the list of social sites that couldn't turn it around goes on and on. Digg is proving to be the exception and it's an important twist for every social media site alive today.

Facebook is apparently getting a lot more unfriendly. Users are getting a lot more selective, deleting comments, photo tags, and even friends at a record rate, according to a new study released Friday by the Pew Internet and American Life Project.

Everyone’s heard the expression: Job searching is a full time job. But it isn’t until you find yourself sitting in front of a laptop, eating take-out, and scrolling job sites night after night that you realize how much of your life becomes consumed by the search. It takes time to find the right position. And yes, it’s a lot of work. But, like anything, there are things you can do to make it a little easier on yourself.

Facebook Inc. is already trading like a public company as insiders and wealthy investors use private marketplaces to buy and sell stock in the social- networking company ahead of its initial offering.

T-Mobile USA said it would spend $4 billion on its wireless network to offer the high-speed fourth-generation mobile broadband service known as LTE.

Google recently announced it was unifying its privacy policies and would be sharing the data it collects about users between all of its products, starting March 1st. That means your web searches and sites you visit will be combined with other Google products like Google Plus and YouTube. If you'd rather avoid that, the Electronic Frontier Foundation reminds us you can remove your Google search history and stop it from being recorded.

Almost lost in Zynga’s disappointing fourth-quarter earnings report was one bright spot: advertising. Ad revenues jumped 230%, to $27 million in the fourth quarter–almost four times the social gaming company’s 59% rise in overall revenues. Chalk it up in part to a new, more interactive kind of ad from “engagement marketing” firm SocialVibe.

Don’t tell anyone, but the Washington Post is paying me to hunt for photos of beautiful bedrooms and mid-century modern chairs and post them on an online bulletin board. Pinterest, the talk of social media mavens, is now part of my job as a reporter. I’m using my design eye for branding, marketing and promotion. Laugh, if you will, but in case you haven’t seen from the myraid reports, the site is totally fun and addictive.

Netflix says it will stream certain movies from The Weinstein Co., including "The Artist," under an exclusive licensing agreement.

Discovery comes just days after Web giant was found to be sidestepping the user privacy preferences in Apple's Safari. Read this blog post by Steven Musil on Security.