Almost lost in Zynga?s disappointing fourth-quarter earnings report was one bright spot: advertising. Ad revenues jumped 230%, to $27 million in the fourth quarter?almost four times the social gaming company?s 59% rise in overall revenues. Chalk it up in part to a new, more interactive kind of ad from ?engagement marketing?
Meet The Company Behind Zynga's Fastest-growing Business: Ads
Robert Hof, Forbes
Wed, 02/22/2012 - 10:01am
RELATED ARTICLES
- Yahoo chief Mayer says she's pregnant with twins
Yahoo CEO Marissa Mayer says she's pregnant with identical twins. More - Questionable tweets by new 'Daily Show' host Noah draw fire
A day after Trevor Noah was declared the new host of "The Daily Show," complete with the blessing of the exiting Jon Stewart, graphic tweets targeting women, Jews and victims of the Ebola virus are causing a social media backlash. More - Duang! Jackie Chan meme takes off on Chinese Internet
Thank Jackie Chan. The Internet has a new meme, and it rhymes (sort of) with “wrong.” It’s “duang!” More
Welcome to Wopular
Wopular is an
online newspaper rack,
giving you a summary view of the top headlines from the top news sites.
Senh Duong (Founder)
Wopular,
MWB,
RottenTomatoes
MoviesWithButter : Our Sister Site
- "Expendables 4" Starts Shooting This Fall, Says Randy Couture at the Arnold Sports Festival more
- “Expendables 4” Gets Funding Interest from “Ip Man 3” Financier more
- "Ip Man 3" Distributor Suspected of Box Office Fraud, Parent Company Loses $200M in Market Cap more
- Yen Targets "Ip Man 4" for 2018 Release; Discusses Film with Director, Producer more
- "Ip Man 3" Shatters Expectations with $72M Opening [China Box Office] more