Comment on Meet The Company Behind Zynga's Fastest-Growing Business: Ads

Meet The Company Behind Zynga's Fastest-Growing Business: Ads

Almost lost in Zynga?s disappointing fourth-quarter earnings report was one bright spot: advertising. Ad revenues jumped 230%, to $27 million in the fourth quarter?almost four times the social gaming company?s 59% rise in overall revenues. Chalk it up in part to a new, more interactive kind of ad from ?engagement marketing?

 

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