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(Image from article: "Surprise hit scares $$ out of moviegoers")

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Surprise hit scares $$ out of moviegoers

The new horror movie "Paranormal Activity" could be filling movie studio marketing departments with fear. Using a campaign of limited showings, social media and word-of-mouth fan buzz, the film has managed to become a breakout hit without the aid of a glitzy marketing campaign -- or even a traditional movie trailer.

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