Buzz | featured news

Sunday’s Super Bowl game saw a powerful ad air for U.S. automaker Chrysler — a company desperately in need of some serious buzz.

You know how TweetMeme started out trying to be the Techmeme of Twitter before it ventured off plastering its ReTweet buttons on every blog on the Web?

Microsoft CEO Steve Ballmer’s enthusiastic keynote address at the Consumer Electronics Show was hampered Wednesday night by a power failure and a lineup of announcements that did little to generate buzz for the company.

With the holiday movie season officially upon us, and ballots for Oscar nominations due next month, why does it not yet feel like the race has begun?

The new horror movie "Paranormal Activity" could be filling movie studio marketing departments with fear. Using a campaign of limited showings, social media and word-of-mouth fan buzz, the film has managed to become a breakout hit without the aid of a glitzy marketing campaign -- or even a traditional movie trailer.