Grassroots Marketing | featured news

President Barack Obama launched his bid for re-election in 2012 on Monday, capitalizing on better news on the economy and pushing ahead of Republicans who are struggling to find a candidate.

Former Alaska governor names 20 Democratic-held seats as top targets for her grassroots followers.

When a grassroots campaign involves both Facebook and a beloved Golden Girl, the scope of its influence cannot be underestimated.

The new horror movie "Paranormal Activity" could be filling movie studio marketing departments with fear. Using a campaign of limited showings, social media and word-of-mouth fan buzz, the film has managed to become a breakout hit without the aid of a glitzy marketing campaign -- or even a traditional movie trailer.